THE CLUTCH SHOP
BURSTY | PUMA
03 BRIEF: Bursty engaged Volume Two to develop the styling and theming direction for PUMA Hoops’ The Clutch Shop, celebrating the new Josh Giddey collaboration.
Our scope was to transform the space into a branded retail and basketball experience, bringing together product and design origins, play and fan engagement within one cohesive environment. The project spanned the Clutch Shop facade and overall theming, interactive basketball activation and retail display, alongside styling and production details throughout the space.
01 PROJECT: PUMA Hoops The Clutch Shop Josh Giddey Collaboration
02 SCOPE: Creative Direction / Spatial Design / Styling & Theming / Production
