03 BRIEF: Best of the Bone engaged Volume Two to develop the creative direction and experience design for a four-day Broth Bar pop-up in South Yarra, bringing the brand into
a physical retail environment.

Our scope was to transform the space into an immersive brand experience that brought together product discovery, sampling, retail and community, creating
a considered customer journey from first interaction through to purchase.

The project spanned venue sourcing, the pop-up concept and spatial design, customer journey, retail and sampling moments, pre-promotion creative and KOL event theming, alongside styling and production throughout the space.