03 BRIEF: WelleCo engaged Volume Two to develop the creative direction and experience design for the launch of Longevity Elixir, inspired by the way Elle begins each morning, with purpose and intention.

Our scope was to translate WelleCo’s philosophy into an immersive evening, bringing together ritual, product, conversation and sensory touchpoints within one considered guest experience.

The project spanned the immersive arrival and environment, conversation with Elle, panel experience and interactive food and beverage rituals, alongside styling, theming and production throughout the event.