IGNITION BEACH
BURSTY | PUMA
03 BRIEF: Bursty engaged Volume Two to develop the styling and theming direction for PUMA x McLaren’s Ignition Beach takeover during Australian Grand Prix week.
Our scope was to build on the overarching creative and transform the beachside venue through a layered approach to spatial design, styling and brand integration, creating a cohesive guest experience with moments for content and engagement throughout.
The project spanned the entry façade, main bar, fan zone, Mastercard Priceless Lounge and experience zones, alongside styling, props and production details across the broader venue.
01 PROJECT: PUMA x McLAREN Ignition Beach Australian Grand Prix
02 SCOPE: Creative Direction / Spatial Design / Styling & Theming / Production
